Plato Creative’s new premises at 63 Manchester Street in Christchurch were officially opened on September 15th 2016 by New Zealand Prime Minister the Rt Hon John Key.
There are two schools of thought that generally come up when it comes to advertising awards – those who love them and those who don’t.
If there’s one thing you can be certain of, it’s that the digital landscape doesn’t stay the same for long.
It’s been a long journey with several moves during the past few years. From July 1st, we’re in our purpose-built creative space right in the heart of Christchurch’s innovation precinct.
Lee Parkinson has had a rich and varied creative industry career to date and we’re delighted that he’s joined Plato Creative in a Marketing Director capacity.
Why does social matter for businesses and brands, and why is it important for them to have a social presence?
Last month marked the 1 year anniversary of SilverStripe 2.4 being put out to pasture.
Unbeknown to most business owners is a simple fact, your underperforming website could be costing you in lost sales or leads.
We recently launched an E-commerce website for the MTB-stand; an innovative new mountain bike stand that can be used anywhere - from the garage to the trail.
To say that Hannover Messe is on the large side is putting it lightly. This trade show is massive in size, scale and impact.
Here’s a piece of news that has our entire digital team buzzing - we’ve recently become a SilverStripe Professional Partner.
With a tight timeframe and a technical product, we were tasked with taking local company ARANZ Medical and their incredible Silhouette product to the next level ahead of their upcoming conference. Here's a little insight into our approach.
Today marks the launch to industry for AuCom’s new brand identity developed and delivered by Plato Creative. The brand programme began in January 2016 and is being launched on a global level in Hannover, Germany.
Plato’s strategy lead Richie Connell experiences a few new world business models while in Europe with AuCom. Here’s his take on Airbnb, his accommodation provider in Hannover.
Our client AuCom will launch their refreshed brand at Hannover Messe, repositioning themselves as motor control specialists in a growing international market. Hannover Messe is the global centre of industrial product innovation and technology advancements, and in 2016 will be opened by U.S. President, Barack Obama.
Nicole is a bit of a whizz, all things considered. She started out her career as a radio copywriter with NZME, plying her trade for a few years there before making the big move to London.
Our resident Canadian and newest Digital Marketer, Vanessa began her career in editorial, working at Ottawa Magazine and Weddingbells Magazine in Toronto.
So often businesses measure the performance of their websites by facts and figures that don’t tell them a thing.
Clare worked at Plato for 5 years before taking some time out on maternity leave. She’s since returned on a part time basis, and we’re thrilled to have her back on the team. Clare loves networking, whether it’s helping clients or getting it done in the office, you can count on her to have things under control. She’s inspired by the development of projects and seeing their transformation from concept to completion.
Brooke is all about balancing the design aesthetic with user experience and functionality. It’s not common to find a designer that develops, or the other way around, so we’re hanging onto Brooke for all she’s worth… and that’s a lot! The fast pace and ever changing nature of the industry means for Brooke, it’s all about learning, keeping up to date and working out how she can incorporate new techniques and ideas into projects. Brooke is inspired by strong typography and clean, modern design.
Creativity came naturally to Amy, and from an early age she’s channelled this passion into a career in design. She takes inspiration from creative works, in particular museum exhibitions, and their ability to present a story to a variety of audiences. Amy is all about teamwork and development, and Plato happened to be the perfect fit. Beautiful design gets Amy excited, and she loves the challenge of bringing a large scale of brands to the market.
We have created a campaign for our friends at Independent Fisheries Ltd to grow consumer awareness of their frozen fish product range and drive trial.
We’ve just dropped our latest issue of Freshly Squeezed. Have a peek over your morning coffee and check out what we’ve been up to lately.
There’s some great insight from Creative Lead, Toby Blackler, who discusses the shifting paradigm surrounding the typical advertising agency model. While Strategy Director, Richie Connell, invokes a compelling discussion around brand loyalty.
Plus, get amongst the latest projects to go live, including the refreshed Master Plumbers brand and fresh ‘Don’t Risk It’ campaign.
Brand is a key driver of consumption. But where does it come from and what are the influences?
As the world around us changed, a few things in Adland stayed the same. Such as the makeup of a creative department, indeed the entire agency.
The South Islands largest creative studio is taking shape. The finished product will look a little like this, watch this space.
Exciting news for fans of fresh, healthy Moroccan cuisine - our client Dubba Dubba are now open at Bush Inn. We can confirm the food is delicious and it’s worth a visit!
Phil is tasked with leading our client services team.
He brings an ability to guide clients through change after some intense years navigating through the 2007-08 recession and the Canterbury earthquakes.
“I get a kick out of the complexity involved in making really simple website solutions.” That’s how Dave rolls.
When he was 20, he opened his own record store, Asylum Records. With e-commerce in its infancy, he went to university to study information systems and management.
He got into web development, then project management before moving up to business operations. And now he’s Plato’s new digital strategist. He says Plato’s focus on its people and culture are what enticed him to join.