Plato join AuCom at German Brand Launch

Published: 19/04/2016

Our client AuCom will launch their refreshed brand at Hannover Messe, repositioning themselves as motor control specialists in a growing international market. Hannover Messe is the global centre of industrial product innovation and technology advancements, and in 2016 will be opened by U.S. President, Barack Obama.

A CREATIVE PARTNERSHIP

In the lead up to Hannover, Plato Creative have been working alongside AuCom to build a brand story and visual identity around their innovative technology, to reposition them as global leaders in motor control. It was an easy decision for us to support the launch in Hannover. We're sending Richie Connell along to represent the team and be a part of one of the world's leading industry events. 

For Brent Archer, CEO of AuCom’s LV business, the partnership has unlocked a crucial step in developing their positioning and signifies the maturation of AuCom as a global leader. “The partnership with Plato has allowed us to join together our local and international team in the whole process, allowing them to influence from their unique market perspectives.”

Richie explains, “Plato gets involved in the day-to-day operation of its clients. It’s a conscious decision and embraces the idea working with clients as partners in the true meaning of the word. Being there for the launch is all part of supporting the ongoing success of AuCom.”

THE WORLD WILL BE WATCHING

The world will be watching Hannover Messe 2016, hoping to catch a glimpse of the industrial developments and technological solutions that will shape the future and redefine innovation. And AuCom will be right there, taking New Zealand ingenuity onto the global stage with Plato alongside them. 

For any enquiries contact Richie Connell on +64 (3) 365 2599.

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