Services: Creative, Marketing Strategy, Brand Activation, Website
Alexanders shifted their core focus from compliance to advisory, and needed a refreshed identity and effective digital strategy to help drive enquiry and bring some life to their offering.
We undertook a brand evolution process to develop a clean, revitalised look and feel that could carry through effectively into the digital sphere. We wanted to make Alexanders feel accessible, friendly and able to be trusted, with the ultimate goal to drive enquiry.
Digitally, we developed a clean, user friendly website with reduced clicks to enquiry. The appointment form can be accessed from anywhere on the website and user information is provided to Alexanders to allow easier follow up contact.
As a result, Alexanders have a clean, contemporary brand identity and easy to use website which repositions them as a value add service and drives enquiry.