Services: Creative, Website, Marketing Strategy, Brand Activation, Production
BD Construction specialises in bringing architecturally designed buildings to life through the precision of their work and focus on quality throughout.
We were tasked with shifting the perception of the brand so that they increased their appeal to architects, specifiers and commercial developers.
We identified that by having a look and feel that aligned more closely with the companies they wanted to engage, BD Construction could attract attention and convert this to work. We developed a bespoke identity, and transformed messaging to appeal and connect to the clearly defined target market.
To convert leads into business we recognised the importance of displaying BD Construction’s proven experience, comprehensive process and guaranteed benefits in a clear, professional manner.
Developing the digital offering was an important step in repositioning BD Construction as precision builders of architecturally designed projects. To achieve this we identified the appropriate channels with which to engage with each target market and updated corresponding messaging to focus primarily on high end builds.