Services: Advertising, Research & Insight, Brand Activation, Website, Creative
A marketing solution to raise awareness for this unique commercial hub for innovation and technology companies.
Calder Stewart’s The Works is a commercial space with a difference. The building used to house the Steelbro factory. Its original sawtooth steel frame has been retained to create an innovation and technology hub, which is not just another drab industrial rectangle.
We crafted a plan to build awareness of the space and get it tenanted. The campaign highlighted the heritage factor of the space and how it was redefining the feel of commercial spaces. It was important to point out the building’s generous, adaptable spaces and its prominent location on Treffers Road in Hornby, Christchurch.