We set out with Master Plumbers to solve a challenge; how do we create an online experience that communicates membership value while engaging with existing members to create a communication tool for the organisation?
The first step was untangling Master Plumber's audience. By creating a separate website directed to consumers, we we're able to focus this website toward the industry and members.
With the right target audience in mind, the resulting website combines strong user experience with a unique brand to create an attractive and highly functional website.
The site boasts a rich set of functionality aimed at members, including an exclusive member dashboard area, giving members access to a wealth of business and membership tools and resources.