Services: Website, Research & Insight, Creative, Advertising, Online Marketing, Marketing Strategy, Brand Activation
How do you reach out to customers and encourage them to purchase a new heat pump before winter?
The campaign was developed to target everyday homeowners, who wish to retrofit a new heat pump or replace an old one. It needed to be recognisable as part of the HPAC brand and create cut-through with the audience, many of whom would interact with the billboard campaign on their way to or from work.
No one likes to be cold, using the message “Beat winter,” reminds the audience that you don’t need to let the cold stop you from having fun and doing the things you enjoy.
We recognised the importance of making this a positive campaign, and associating HPAC and their heat pumps with a warm, enjoyable winter experience. The visuals were over exaggerated in order to create cut-through, and illustrate the sentiment clearly.