Services: Creative, Online Marketing, Brand Activation, Website
In an increasingly tough and competitive market, MyTax has become, and continues to maintain, its position as New Zealand’s #1 tax refund company.
The tax refund market is an overcrowded space. On top of that, the limited tax refund period means there’s only a short time frame to engage, attract and convert customers.
Our solution was to leverage and create an integrated communications plan and campaign., spanning TV commercials, radio adverts and marketing across a variety of digital assets including social media.
Who hasn't heard the campaign catchphrase "money on your mind?" A catchy and clear message is one thing, but the supercharging of the brand and customer engagement numbers prove that being integrated and on message works a treat.