Services: Production, Creative, Website, Marketing Strategy, Brand Activation
Redpaths is a brand synonymous with their experience, service value and consistent attention to customer needs.
We recognised the equity in the Redpaths brand, and identified the value in developing the brand positioning and digital strategy to embrace a future-focused approach. In doing this we aimed to differentiate Redpaths from their competitors and highlight the strength in the value added through their product and service offering.
Simplifying the brand mark and name allowed Redpaths to present themselves in a consistent no fuss manner, strengthening the brand and delivering a modern look and feel without alienating existing customers. As part of this we created a consistent identity, which works across all channels and mediums, and aligns the services offered by Redpaths under one consistent brand.
Simplifying the digital approach was an important step in making Redpaths more accessible and improving the customer experience. Redpaths required a website that easily allowed them to promote current promotions to customers and allow customers to easily place online orders. Redpaths found their existing ecommerce solution difficult for administrators to manage. We were tasked with the challenge of simplifying both the administration and the shopping experience for their users, while keeping promotions at the forefront. To allow us to create an easier user experience and to meet the custom ecommerce requirements that Redpaths required we built a custom ecommerce solution using the SilverStripe Framework. These customisations included weight based and price based shipping rates, discounts for credit card payments and location based pickups.
The result was an easier experience for both their customers and internal administrators, that also allowed the website to be a key method of communication and interaction with the brand, increasing its appeal to broader and emerging markets.