Services: Research & Insight, Website
The kiwi lifestyle lends itself to outdoor adventures in our beautiful natural playground. Thule’s premium range of products makes it easier and safer to transport your adventure gear.
The New Zealand distributor of Thule came to us with the need to simplify the website and make it easier to access relevant product information, whilst raising awareness of the brand and product range.
Our digital team took on the challenge, refining the search function and simplifying site navigation to direct users straight to their intended destination.
Directing consumers to the ‘Fit my car’ function was identified as the key aspect of converting enquiry to sales, as finding the correct product can be overwhelming in a confusing and technical market.
This was achieved by simplifying the homepage and developing a product hierarchy to filter information.
Not only is the site clearer and easier to use, it’s mobile responsive, with easy access to the most important information, making it easier to jump into the next adventure right away.