TrailLite

Going on a true kiwi adventure

Services: Website, Creative, Advertising, Online Marketing, Brand Activation

SMARTER BUSINESS OUTCOME

Sales are anything but 'lite', with the new look and feel of the brand, a refreshed tonality, and changes to the website collectively resulting in a 43% increase in web traffic and customer enquiry over the same period in the previous year, resulting in unprecedented sales levels for TrailLite.

When it comes to motorhome and caravan manufacturers, most sing from the same hymn sheet of a generic message focused around "living the adventure".

As New Zealand’s biggest manufacturer of premium motorhomes, along with a reseller of internationally manufactured motorhomes and caravans, TrailLite needed to differentiate itself from its competitors, whilst also building a brand story that builds on their strong focus of research and development.

'We’ve thought of everything'

We developed a new look and feel across the brand, along with a refreshed tone of voice that connected with the core target audience.

The brand became more unified through revamped core messaging focusing on the practical and feature-based side of owning a motorhome or caravan. This was encapsulated by the phrase "We’ve thought of everything" allowing their customers the freedom to truly roam New Zealand.

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