Working across strategy, marketing, creative, digital and other channels, we have the horsepower available for those quick wins and the specialist skills to execute the bigger picture to deliver smarter business outcomes.
John co-founded Plato Creative over 10 years ago with a simple ambition to help like-minded operators drive effective commercial outcomes. Fast-forward to 2018 and Plato has grown to a team of over 40 people covering the spectrum of business-led creative and marketing services. John’s business nous and drive has guided numerous clients toward building measurable success. He sights a focus of growing long-term relationships and driving healthy-people cultures as key for any business. John also has a number of board appointments.
As co-founder of Plato Creative, Lisa has been the driving force behind the development of the agency’s creative and client service outputs since day one. More recently she has focused her attention to developing and delivering the next generation of operational and real-time solutions that make what we do for our clients more measurable and effective. Lisa is commercially astute and continues to lead a number of Plato’s long-term client relationships. She is a director of the Plato Creative board and is a member of the Institute of Directors.
Richie joined Plato Creative in early 2014 with an international background both in corporate marketing and creative agencies. Richie’s role as a partner focuses on nurturing and building the business success of our clients. One of his strengths is his ability to spot the challenges within a business that intersect brand, sales and culture and work to develop strategic solutions to overcome these. Often, his work with a client will go well beyond marketing activities and into their fundamental day-to-day operations where improvements can be made. He is a member of the Institute of Directors.
With a background in all things digital, Mike is our partner responsible for the direction of many of Plato’s key clients. His experience in the emergence of the digital age sees him closely aligned to the strategy and delivery of business outcomes. Mike gets to work with our clients on the big picture around digital effectiveness, but more so, what it means for their customers and their holistic brand experiences. With an appreciation for the interconnectivity of brand, sales and marketing, Mike helps our clients set the direction of how to respond in a rapidly changing commercial environment. Mike is a member of the Institute of Directors.
As Plato’s Business Manager Phil ensures the smooth running of the operation from a day-to-day perspective. With a background in sales and recruitment he gets to work across our team of 40 plus people to help build our performance and outcomes for our clients. Phil is a real culture guy, and focuses on the key measures of success that include building great relationships with our clients in the everyday.
Dave has an obsessive curiosity to uncover. Combined with his pragmatic approach to solving business challenges, he knows how to use data and analytics to make smart decisions about meeting audience expectations.
Dave’s role as Digital Manager sees him create value for our clients by developing cohesive business plans that utilise clever digital tools. In an increasingly more connected world, where consumers have abundant choice and scarce attention spans, Dave is the person who helps quickly identify our clients’ strengths and weaknesses in order to explore opportunities to compete and the most effective techniques to get the best return.
Digital Marketing Manager
As Plato's Digital Marketing Manager, Julia takes the lead on ensuring our clients’ digital marketing strategies and activities are executed to meet their business objectives and delivers specific results. This includes leading our highly-capable and growing Digital Marketing team. Julia also brings to the team specific skills and expertise in the area of inbound marketing, a form of digital marketing that generates leads and nurtures them all the way to sales conversions along with managing our business relationship with Google and other key partners.
Media Content Producer
When expertise overlaps with passion - as it does with Kate - the results are stand out. Kate’s ability to visualise a client's needs and translate that idea onto screen yields engaging, high-quality videos. Beyond this tangible outcome, Kate takes each client on an enjoyable and rewarding behind-the-scenes journey as we work together to create a sense of pride and connection through pictures. With her long history in broadcasting and media production, including stints working for big names locally and internationally such as WhitebaitMedia and the BBC, Kate has a knack for visual storytelling.
Client Services Manager
As Plato's Client Services Manager, Rebecca's in charge of matching our clients with the best Client Manager for their particular needs. By understanding their key business objectives and the people behind them, she's able to perfectly pair a Client Manager who can successfully support them to success, but also click with them on a personal level. Rebecca brings over 10 years media experience to our team, having worked in radio, print and digital advertising, before joining Plato three years ago.
Since joining the creative and marketing industry with a large rural supply company, Sara’s career has spanned over 20 years and seen her enjoy various roles covering everything from marketing account management to marketing partnerships, communications, and campaign management. She spent the last decade as a marketing and communications manager for a major rural telco.
Sara gets a kick out of seeing a creative journey unfold and the brand play out in real life, but her real drive is seeing clients’ results roll in. Combine that with her ample experience in marketing for the rural industry and she’s the perfect fit for our South Canterbury offering.
Raised in Timaru and raising his own family here, Ryan rejoins the Plato team (as of 1 April) excited about bringing something a bit different to his hometown. Ryan’s a design veteran with over a decade of varied industry experience gathered over a career path that’s been guided by luck and life. The journey’s armed him with a wide range of real-life design skills, perspectives and social skills to deal with the ebb and flow of design agency life whilst juggling a family and all the chaos that entails! Even though he’s the least famous Carter in the family, Ryan’s still super ambitious and loves the challenge of creating something completely new from nothing more than a simple conversation or a few words on a page and taking clients on a journey of ideas and clever creative.
Senior Client Manager
Allie is big picture thinker with strong attention to detail. It's a rare and winning combination that helps her not just do the thinking behind solutions for our clients, across a multitude of channels and customer touch points, but successfully implement them too. Her passion for partnering with clients and supporting them on the journey makes working with Allie a positive experience, and they benefit from her high standards for output.
Eamon’s been a qualified graphic designer for over 15 years and after a spot of travel (as us Kiwis do) settled into the creative scene in Timaru and gaining experience with two established local businesses. Local knowledge and an interest in online as well as offline design makes Eamon a real asset to our team in Timaru. He’s earned a solid reputation around town for a reason, having been part of the design/brand/web setup for a lot of successful local businesses and events. Eamon loves helping translate passionate business owners’ visions into creative and brands that look incredible and gets results. And when he’s not creating cool stuff for work, he’s creating at home, reliving his youth with the kids and their Lego.
In her role as Communications Advisor to Antarctica New Zealand, Krystie didn't just travel to the coldest place on earth twice, she turned up the heat on communicating the complicated science of climate change, an experience which has led her to becoming an expert interpreter of facts, and an astute organiser and coordinator. It also means Krystie is quick to understand our clients' challenges and goals, and help shape and direct them into successes.
There’s a sign on our wall at Plato that says ‘Make it happen’. Nicole lives this for her clients every day for every project. Dedicated and with sharp attention to detail, nothing gets by Nicole. Her background in journalism and radio advertising means she ‘gets it’ from a marketing and media perspective. Being well-articulated and dependable means she keeps clear and constant communications open with clients. And her wonderful people skills not only make her a delight to deal with, it always gets the right result.
Digital Marketing Coordinator
Shayden doesn't shy away from digging in. It could be his farming background, or it might just be his innate determination, either way, he knows that what goes in makes a big difference to what comes out for our clients. So to get the very best outcomes, he totally immerses himself in every partnership, campaign and project. With experience in design and photography, he's also a great person to support our clients through the creative process.
With a background in integrated advertising for renowned New Zealand magazines, Victoria knows a good story sells. And that's why she's committed to taking our clients' stories and turning them into successes. And like any good story, that means doing some digging first into our clients' business, their challenges, and opportunities, so she has a very clear idea of where they've been and how to help them get to where they need to be. Vic is a shrewd planner and executor of partner strategies, projects and campaigns and will go to great lengths to get a job done.