Blog

Economic spotlight

With an OCR announcement imminent, US presidential election campaigning reaching a peak, and the New Zealand economy marching ahead, Plato Creative hosted a lunchtime insight session on the Kiwi economy on Friday, November 4th.

A crowd of 40 Plato clients and their guests packed the theatre room and adjoining space to get a snapshot of the economic outlook for New Zealand from guest speaker Zoë Wallis, Kiwibank's Chief Economist.

Along with an engaging presentation of topline stats for thought and discussion starters, Zoë's conversational, 'real language' delivery demystified a topic that could have been quite complicated. Even clients who were skeptical about the benefit and potential enjoyment of the event beforehand, loved it and are keen to attend more sessions like it.

But perhaps what most fascinated attendees was the fact that Plato was host to such a business-centric event, musing over why a creative agency was interested in the economy; an easy question for us to answer - smarter business outcomes. At Plato Creative, we're as interested in business strategies as we are marketing strategies and creative outcome, so a session like this fit perfectly with the type of agency we are and what we partner with our clients to achieve. This session was the first with more learning sessions and opportunities for clients to come. Keep an eye on your email for the next invite.

Plato Website2

Plato Website3

Key messages from the session:

A lot of the signs are positive and there was a lot of discussion about domestic things, like housing, that are impacting our economy.

More about our guest speaker:

Zoë Wallis started her career at the Reserve Bank of New Zealand, analysing and monitoring financial markets. She provided advice to the Monetary Policy Committee and was involved in writing sections of the Monetary Policy Statement. After some time in London in banking and finance, Zoë returned to the RBNZ as a Portfolio Manager before moving to Kiwibank in 2013. At Kiwibank, she runs the Economic team, producing NZ economic forecasts, research and commenting on developments in the New Zealand economy, as well as monitoring events offshore. She also has a keen interest in currency and financial markets. Zoë holds an honours degree in Economics and Finance from the University of Canterbury and is a CFA charter holder.

Published: 10 Nov 2016