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17 Oct 2019
With the proliferation of brands competing on social media in similar spaces, one key measure that consumers are taking into account is whether a company’s corporate social responsibility (CSR) aligns with their values.
8 Oct 2019
Nailing the strategic side of content and having a plan in place is essential. Without one, it’s hard to keep track of what your brand wants to say and what you’ve said already.
30 Sep 2019
The influencer marketing space has grown into a billion-dollar industry. We're going to go over a few ways that your business could work with Instagram influencers. But before that, here's a little insight into how it all works.
19 Aug 2019
Recently, Instagram announced it would be hiding the number of likes a post receives in a test that is intended to remove the pressure that people receive when posting content. We take a look into how brands can still measure engagement on Instagram.
6 Aug 2019
Getting people to visit, and then engage with your website can be easier said than done. There are a number of ways we generate web traffic. Here are just four that can create a world of difference when done correctly.
28 Jul 2019
Recently, two of our senior developers attended the Web Directions Code conference in Melbourne. Amongst speakers that offered their insight, one that stood out was Jason Grigsby's lecture on a relatively new development progressive web apps.
8 Jul 2019
To celebrate the big wins and put the spotlight on the individuals who raised the bar over the last 12 months, we recently held our fifth annual awards night at Not Without You.
5 Jul 2019
Building brand awareness, generating new leads and growing your customer base are essential for any business, and when it comes to marketing your product or service there are two camps: online and offline.
23 Jun 2019
Recently we’ve partnered with Craft CMS to build better websites for our clients. There are a number of reasons for this, but it came down to its flexibility, security and the community of developers who provide expert support when required.
18 Jun 2019
Having a comprehensive brand identity allows you to properly communicate who you are and what you’re offering to the world and can provide an intangible edge that separates you from your competition.
11 Jun 2019
2018 was a big year for advertising, and now that we're halfway through 2019 we’ve been able to discover a number of trends that are continuing to shape our industry. Here’s a look at what we can expect in the second half of the year.
1 Jun 2019
If a picture tells a thousand words, how much can the right video communicate? We’re exposed to a lot of video content and advertising every day, but what makes it effective?
20 Nov 2018
Recently Brooke, one of our Senior Digital Designers, attended a UX workshop at BizDojo hosted by Matt Gould from UX Gym.
14 Sep 2018
Rachel and Rosa, two of our digital marketers, recently attended ‘The Classroom’ – a social media masterclass held over two days by Claire O’Connell.
17 May 2018
One crew. One year of hard work. One special night to celebrate it all. The highlight of the social calendar, Plato’s annual awards is a night of glamour and fun as we celebrate the successes of the business and recognise some of the individuals who
24 Jan 2018
Happy days - everyone's back from holidays and the ideas are flowing!
5 Dec 2017
Meet the experienced crew at our new office in Timaru
6 Jul 2017
Facebook’s mega-pool of user data and insight allows for ultra-targeted advertising and covers the circle of influence.
1 Jun 2017
Mid-May we held our third annual Awards Night, celebrating and recognising team members as well as the great achievements of our clients.
14 Mar 2017
Livening up a midweek evening, we opened our doors to host an Open Studio™ with The Designers Institute of New Zealand.
10 Nov 2016
Plato Creative hosted a lunchtime insight session to give clients a snapshot of the economic outlook for New Zealand.
15 Sep 2016
Plato Creative's new premises at 63 Manchester Street in Christchurch were officially opened on September 15th 2016 by New Zealand Prime Minister the Rt Hon John Key.
12 Sep 2016
There are two schools of thought that generally come up when it comes to advertising awards those who love them and those who don't.
26 Aug 2016
If there's one thing you can be certain of, it's that the digital landscape doesn't stay the same for long.
Last month marked the 1 year anniversary of SilverStripe 2.4 being put out to pasture.
1 Jul 2016
It's been a long journey with several moves during the past few years. From July 1st, we're in our purpose-built creative space right in the heart of Christchurch's innovation precinct.
28 Jun 2016
Why does social matter for businesses and brands, and why is it important for them to have a social presence?
25 May 2016
Unbeknown to most business owners is a simple fact, your underperforming website could be costing you in lost sales or leads.
17 May 2016
To say that Hannover Messe is on the large side is putting it lightly. This trade show is massive in size, scale and impact.
2 May 2016
Here's a piece of news that has our entire digital team buzzing - we've recently become a SilverStripe Professional Partner.
29 Apr 2016
With a tight timeframe and a technical product, we were tasked with taking local company ARANZ Medical and their incredible Silhouette product to the next level ahead of their upcoming conference. Here's a little insight into our approach.
26 Apr 2016
Today marks the launch to industry for AuCom's new brand identity developed and delivered by Plato Creative. The brand programme began in January 2016 and is being launched on a global level in Hannover, Germany.
19 Apr 2016
Our client AuCom will launch their refreshed brand at Hannover Messe, repositioning themselves as motor control specialists in a growing international market. Hannover Messe is the global centre of industrial product innovation and technology advance
13 Apr 2016
So often businesses measure the performance of their websites by facts and figures that don't tell them a thing.
2 Mar 2016
"We've just dropped our latest issue of Freshly Squeezed. Have a peek over your morning coffee and check out what we've been up to lately."
29 Jan 2016
As the world around us changed, a few things in Adland stayed the same. Such as the makeup of a creative department, indeed the entire agency.
27 Jan 2016
Plato Creative joins the conversation about advertising industry changes in the latest edition of 'New Zealand Marketing' magazine.
