This means a lot of fresh ideas and excitement and optimism towards planning out the marketing approach – as well as getting back into trading.
The trick to getting back into the swing of your marketing activity is in the planning and the activation. Ideas into action – that kind of thing. And we recommend that you kick into this at least a financial quarter ahead, so you’re always ahead of the game. Having a rolling 12-month programme in plan also allows a business to have the best of both worlds in planning and agility to respond to market conditions.
So as you get the feet back under the desk, have a think about what’s happening from April 1st, 2018 and beyond. And that’s no April Fools gag.
Published: 24 Jan 2018