Rachel and Rosa, two of our digital marketers, recently attended ‘The Classroom’ – a social media masterclass held over two days by Claire O’Connell. An industry leader here in New Zealand, Claire began her career with Myspace in 2006 and worked at Facebook’s London HQ before returning home to pass on her knowledge to local businesses. With the explosion of social over the last decade, it’s important for us as an agency to stay ahead of the curve so we can get the best results for our clients. Here are some takeaways from the two-day workshop.
Creating a detailed strategy when it comes to social media is extremely important. By summarising what you plan to achieve before looking at the ways you’re going to implement, you’ll be able to see exactly why you’re doing something and how it relates to achieving your business’ goals.
The ways you, me and most importantly your audience consume media have changed dramatically in the last 20 years. If you told a marketer in the early 90s that they could transmit video content from a computer to the phone in their audiences’ pocket’s they would probably laugh – a lot. But the reality is that this is becoming the most effective way to market. Facebook and Instagram (which is owned by Facebook) make up 20% of all time spent on mobile devices, and 30% of all mobile use is on some form of social media. With that in mind, a clear strategy is going to be the difference when trying to cut through the noise and get in front of your customers.
As you can imagine, an effective strategy can’t be written overnight. The best ones align their objectives with your business goals, which should be SMART if they aren’t already. Being Specific, Measurable, Attainable, Relevant and Time-bound, means you can measure them against what you’re looking to achieve. Researching your audience is also key to this process, because by knowing which platforms they use and how they use them, you’ll be able to make content decisions based on the products and services you offer. And don’t think that when you start executing your strategy it’s time to sit back, listen to your audience and engage with them – don’t forget why it’s called social media!
With the overload of content we’re exposed to daily, it’s hard to say that your amazing content is going to be shared organically through everyone’s networks. With that in mind, social media marketing is almost a requirement in this day and age when you want to maximise the reach of your brand or product. As the algorithms that define our experience get more and more personalised, whether you’re trying to create a community, increase exposure or drive website traffic, consider investing some of your budget towards ad-spend.
While all of this may sound a little overwhelming, it doesn’t have to be. Here at Plato Creative we have a team dedicated to helping you and your business achieve its goals. So if social media strategy is something you’ve been considering, or even if you have some questions, feel free to get in touch.
Published: 14 Sep 2018