How, what, where, when.

We work in an industry that loves to throw the ‘strategy & planning’ words around all the time. Often we will speak about strategy & planning in the context of business, marketing, brand, communications, digital or advertising.

However, a strategy simply answers the 'how' question — “how we are going to get where we want to be?"

Planning merely defines 'what' resources are needed, and 'where' and 'when' they should be applied to achieve your key objectives.

There, easy eh!

Have we done it before?
Of course. Here’s the pudding,
full of proof…

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