The Eli Collection is a range of premium reserve wines within Allan Scott’s Generations range. It is named after Eli Scott, the first of the Scott family to reach New Zealand during the gold rush of the 1860s. Our challenge was to design a brand that aligned comfortably within the wider Generations range, while still being distinctive enough to stand out as a premium collection.
We created bespoke illustrations that connect with the Generations brand, but also communicate Eli’s story and adventurous spirit. A refined colour palette of black and gold nods to Eli’s pioneering roots and simultaneously conveys premium cues on the shelf. The result is a striking range within a range, worthy of the liquid gold it carries.