Creating the tools for their trade.


ARDEX has been a leading solution provider of high-performance specialty building materials for the flooring and tiling industries for over 60 years. They have over 47 subsidiaries worldwide, with three of them here in New Zealand.

We established a partnership with ARDEX to provide high quality collateral production to support informing their clients on the ARDEX range of product offerings, their regular attendance at trade shows, and in-store information. With clients ranging from stakeholders and direct installers to builders, construction companies, architects and designers the key has been distilling the complexity of the product offering through a flexible design system.

By distinguishing the look and feel of each product category while being instantly discernible to the reader, this concise approach extends to all aspects of their collateral; whether it is a detailed product specifications table or technical application illustrations. Each product has an established key point of difference that is easily identified across the range. We provide illustrations to support the technical specifications and showcase how their products are used for installer.