Ashton Wheelans is a well-established accounting firm based in Christchurch. Adapting to change in their industry, Ashton Wheelans had evolved their service offering into the broader field of business advisory and needed a brand refresh to communicate who they now are.
Valuable background research looking at this new purpose and market position was invested in by Ashton Wheelans, which formed the foundation of our brand identity development.
Together, we’ve set up the brand for a changing world. To affirm Ashton Wheelans as contemporary embracers of change we introduced a palette of vibrant, contrasting colours, combined with a mix of clean, bold typography overlaid with a disruptive hand style to symbolise Ashton Wheelans' cut through industry difference.