AuCom is a global manufacturer of world leading motor control solutions, based in Christchurch. Often flying under the radar, they needed to refresh their brand identity in order to tackle the global marketplace.
The launch of their innovative new EMX4 soft starter was the perfect opportunity to unleash a newly refined brand and thrust them into the limelight on the world stage, at the Hannover Messe.
The challenge in developing a new identity was to present a more visually aesthetic look and feel. A brand's persona is determined by how it speaks to its market, so we developed key messaging centred on the thought that AuCom gets it ‘right from the start.' We followed this through in the entire range of internal and external communications, including launch videos, product brochures, collateral, website and the international trade show presence for Hannover Messe.