CRAFTING A SOUND FOUNDATION TO BUILD ON
Specialists in planning, surveying and engineering for land development, Baseline Group's full service offering came from a successful merger with Clark Land Surveyors in early 2018. Whether it’s through deeper research, clever planning or their relentless pursuit of a better solution, their breadth and expertise creates better (and more profitable) outcomes for their clients in Christchurch and Marlborough.
To communicate their new offering and showcase their commitment to both commercial and residential clients, we created a new brand that represents this idea. Using the '=' symbol in the logo and throughout collateral to highlight their solutions-based approach, the brand's tagline, "unlocking the potential in property" reiterates their point of difference.
Since the successful launch of the brand and their new website, we have been pleased to partner with Baseline Group and create their entire suite of marketing material; which includes eye-catching signage on Manchester Street and on their fleet of vehicles, all manner of printed materials, and digital and social media advertising.