Buildtech operate across both commercial and residential sectors, building new homes, conducting repairs, renovations and insurance work and undertaking large-scale commercial assignments.
As relatively new players in the industry, they came to us looking to build awareness by aligning, strengthening and future-proofing their branding. A new brand was not necessary just some tweaks to give it a fresh, innovative feel, and a few creative executions to set them apart.
After conducting a brand workshop with Buildtech we subtly updated the logo to be more modern and streamlined, stripping out some of the visual weight, creating a more regular, aesthetically pleasing design.
The colour palette remained unchanged. Its simplicity offered an advantage in a very competitive marketplace, in that it is widely recognised and puts forward a very professional face. But we added a splash of yellow via brand imagery for a pop of vibrancy in their marketing.
Messaging was an integral part of the revitalised brand. Our designs are relatively stripped back, allowing key messages to come to the front and showcase Buildtech’s positivity, flexibility, confidence and capability. To go with this, brand imagery is deliberately minimal to create a strong and versatile visual signature, especially with those pops of yellow.
The website continues the sleek, stripped back style of the rest of the brand, with added personality brought in through the copy and imagery. The “tile” style of the layout is versatile and functional, and allows the website to grow and evolve with the company, rather than being a static page that never changes.