Caythorpe Family Estate came to us as an established but relatively unknown name in winemaking in need of having a brand identity developed.
We built a recognisable, modern brand that provides a strong sense of style and competitive advantage and channels the heritage of the family and their land.
Once the brand identity was established we developed a user-friendly, mobile responsive e-commerce website. As well as showcasing the brand's heritage and quality, our aim for this website was for Caythorpe to be able to effectively capture the online market and quickly convert interest into sales.
The two products for sale - Caythorpe Sauvignon Blanc and interestingly, also cherries - are prominent in the navigation and the process through to a completed purchase has been made as fuss-free as possible.