One of Citycare’s best kept secrets is the breadth of services they deliver around the nation. The challenge was telling the story of what Citycare really contributes in the civil, property and water sectors. Working alongside their senior leadership team, we defined the multiple business unit approach for their new market positioning. It seems that good things comes in threes.
With such a powerful story to share, this needed to be communicated with not only its customers but the broader communities that it works within. A 24/7 operator, the diversity of the service offering was something that needed to be shared and celebrated. Our team was motivated by a quick timeline and big vision. We worked with some of the most progressive thinkers in the business to support a collaborative outcome.
Smart thinking combined with brand craft can be achieved with common goals. The result is a more focused, sector-led delivery model and website. Citycare can now talk to its customers about its specialties while building on its capabilities as a solutions focused business.