Health & safety never looked so good.

Citycare Health & Safety

Here's to the weekend

Citycare is the leading provider of construction, maintenance and management services across Canterbury.

When tasked to help instil the importance of health and safety across the entire business we turned to people’s love of the weekend to change perceptions.

Depicting the well known ‘safety man’ in typical weekend scenarios created a double entendre; alluding to activities staff don’t want to miss out on while also relating simple health and safety tasks back to the reality of work.

This concept was executed as a series of posters displayed around Citycare facilities.

Services Used

  • Campaigns
  • Illustration
  • TVC & video