A virtual showroom.

Increasing product range

CMG Motorcycles are a quality motorcycle retailer, servicer and parts supplier specialising in motorcycles, scooters and quads. After extending their range of bike types and manufacturers, they needed a website that could clearly display this wide variety and allow customers easy access to the specific ranges they’re interested in.

As a part of Cockram Motor Group, the look and feel of the CMG Motorcycles website needed to align back to the group branding but also provide the flexibility to speak to their specific market.

A virtual showroom

We have created a website that is fully managed by CMG Motorcycles and allows them the flexibility to showcase their wide range while also providing enthusiasts with the detailed information for each bike that they require. The new showroom area of the website allows users to quickly filter the bikes down to the specific category they’re looking for and quickly navigate through each of the products that match their criteria.

Showcasing all of the currently available bikes was one of the main requirements so we’ve implemented a system which updates the motorcycles showcased on a nightly basis from the client’s internal product management systems.

Services Used