Easytyre is a first in the market – an online, mobile tyre fitting service. Customers choose and pay for tyres online then arrange the time and place they want Easytyre to come and fit them. To support this disruptive new business we developed an engaging brand that makes some noise and champions the revolutionary USP.
To break away from industry norms and change perceptions of what a tyre business can be, we explored competitors and found a distinct lack of uniqueness. Easytyre stands out in their industry. The raspberry hero colour isn’t used by any competitor and it’s super eye-catching on the road (which is the next most likely place you’ll be exposed to Easytyre other than their website). It’s bold but friendly, gender neutral and has the right kind of energy for such a smart, innovative business.
Rounded lowercase text in the wordmark logo portrays approachability and the ease of the service. We avoided relying on tyre emblems (it’s already in the name) and instead introduced a triangle device inspired by online symbols like the mouse pointer and location pin. This gives the brand flexibility and scope and can be used throughout comms as a pointer, speech bubble, notification, framing device and even as a pattern.
And finally, to visually execute the campaign, we developed a suite of brand characters, who can be used in advertising and marketing, or as a source of content for future campaigns and social media.