Independent Fisheries

Packaging to hook the eye

Independent Fisheries

Plenty Of Fish In The Sea

After a long absence from supermarkets, Independent Fisheries wanted an eye-catching return to ensure they stood out in the cluttered frozen goods section.

Our new packaging design featured a graphic family of fish, vibrant colours, a fun fish-shaped product window and flow-wrapped trays to break away from the atypical product photography style.

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Outcome

The packaging was honoured at the New Zealand Best Design Awards and the Australian AGDA Design Awards and recognised on numerous design blogs around the world.

Services Used