Packaging to hook the eye.

Independent Fisheries

Plenty Of Fish In The Sea

After a long absence from supermarkets, Independent Fisheries wanted an eye-catching return to ensure they stood out in the cluttered frozen goods section.

Our new packaging design featured a graphic family of fish, vibrant colours, a fun fish-shaped product window and flow-wrapped trays to break away from the atypical product photography style.

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Outcome

The packaging was honoured at the New Zealand Best Design Awards and the Australian AGDA Design Awards and recognised on numerous design blogs around the world.

Best Awards 2015 Bronze Badge

Services Used

  • Illustration
  • Packaging