With 10 locations across New Zealand and growth on the horizon for 2018, Joe's Garage is a brand that doesn’t hold back and fosters a ‘come as you are’ ethos.
Our role in this partnership is to provide support and ideas for improving workflow and marketing operations, growing sales and building and protecting the established Joe's Garage brand. Starting with minor nips and tucks to refine their collateral and core assets, we've aligned their branding across the country to ensure a cohesive and strong brand message is portrayed and represents the brand's homegrown vibe.
We collaborate with Joe's head office to set and drive national brand marketing strategy and planning, lead creative direction and campaign execution, plan and manage national budget allocations and placement, as well as the management of brand identity and quality control of execution.
This applies across all channels including social media, digital marketing, website design and development and so much more, including internal communications.