Bringing to life the new brand we’d created for Laser Strike needed inspirational photography. It had to portray the competitive spirit, excitement and fun that Laser Strike has to offer while still keeping an air of mystery and thrill about it.
Images have been taken from a slight low angle to give the players a heroic and inspirational appearance. To ensure we didn’t give away any surprises, the arena has been kept mysterious and dark with minimal features shown. And to show Laser Strike is an all-ages activity, models cover the key target groups and have facial expressions range from happy and having fun to a slightly more intense, competitive look.
Knowing this suite of imagery would be widely used for ongoing engagement across social media, in advertising and marketing as well as on the website, we needed to achieve versatility. That is why the lights can be easily adjusted to any desired colour to give the images a new vibe depending on their use.