Collaborating with a national brand.

Lone Star

Serving up a brand strategy

Closing in on 30 locations across NZ, Lone Star is one of the country’s longest standing and most loved restaurant brands. Our on going partnership with this Kiwi institution is one we’re really proud of.

Our role in this partnership is to provide support and ideas for improving workflow and marketing operations, growing sales and building and protecting the awesome Lone Star brand.

 We collaborate with Lone Star’s head office to set and drive national brand marketing strategy and planning, lead creative direction and campaign execution, plan and manage national budget allocations and placement, and the management of brand identity and quality control of execution. 

This applies across all channels including social media, digital marketing, website design and development and so much more, including internal communications.

“Plato has the same service culture philosophy we do. They’ve treated us, and our clients with professionalism and respect.”

Chief, Founding Director