Kiwi restaurant legend Lone Star have tens of thousands of regular, loyal guests, however, wanted to re-energize and expand their exposure to new guests with a selection of TVCs.
Our aim was to remind and educate the great New Zealand public about Lone Star's famous, tasty and generously proportioned dishes made with fresh, locally sourced, seasonal produce. This was also a golden opportunity to further promote their loyalty app, Lone Star Loyal, with the enticement of a free dessert.
We created a 30-second advert showcasing classic menu 'heroes' such as the Dixie Chicken, Maverick Fillet and their iconic Redneck Ribs, as well as an accompanying 15-second advert celebrating their delicious desserts.
Shot on a RED 6K camera to achieve luscious, cinematic slo-mo, the wrap-around feel of the commercial shows the flavours, the sizzle and the care taken in plating and serving this iconic dining experience.
Authenticity is important to the brand, so we shot on-location in a Lone Star kitchen and restaurant. We assembled and led a formidable and passionate team from concept, storyboarding and production through to delivery including Lone Star's Executive Chef Gerhard Zitzenbacker and his talented kitchen team, a seasoned commercial Director, top-shelf TV food stylists and local talent.