Master Plumbers is a national organisation that represents excellence in plumbing, gasfitting and drainlaying. To communicate their latest campaign "Make a good call", we knew from the outset that a variety of images would be required.
They had to be able to work everywhere from web and social media to print. So, by considering the framing and composition of every shot from day one; we were able to scout locations, cast and style talent, and retouch each image accordingly so they could work seamlessly across any platform.
Since going live, this campaign has become a key vehicle to communicate the trust and reliability the New Zealand public can expect from Master Plumbers.