We provide a weekly production design service for Miles Motor Group’s key press requirements. This includes creative and planning support to ensure their advertising is fresh and effective while being nimble in delivery.
Our challenge is to ensure we keep the ideas fresh and the advertising engaging while working within very strict brand guidelines with little to no room for 'brand development'.
By utilising dominant brand colour contrasted with white backgrounds we’ve set the ads up for instant recognition in the crowded motoring section. We’ve also successfully turned what was once very busy 'sales yard' style adverts into creative that is now clean, eye-catching and well-structured, letting the vehicles do the talking!
This opportunity with Miles Motor Group has allowed us to look deeper into the press advertising strategy and recommend ways forward for each brand’s offering. We’re now focusing on how we can drive better and measurable results through digital platforms. Watch this space to see how we shift their digital marketing up a gear.