The tax refund market is an overcrowded space. On top of that, the limited tax refund period means there’s only a short time frame to engage, attract and convert customers for MyTax.
Who hasn't heard the campaign catchphrase "money on your mind?" A catchy and clear message is one thing, but the supercharging of the brand and customer engagement numbers prove that being integrated and on message works a treat.
Working in partnership across an integrated communications plan, we created a campaign with executions across TV, radio and a variety of digital assets including social media.