Redpaths

Plugging into brand success.

Redpaths

A solution that creates buzz

Family owned and operated, Redpaths have been a leading supplier of electrical products across New Zealand’s South Island for over 70 years. A lot has changed in several decades, so they approached us to take a look at revamping their brand.

Alongside refinement of the name from R. Redpath Limited to Redpaths (as it was referred to by their customer base) we developed a unique messaging device to not only communicate their broader offering but align it back to the brand.

We evolved a number of brand assets, such as the logo, colour palette and typography, to feel more contemporary, while maintaining a link to their heritage.