A story to fizz on!

A naturally good idea

Another product from McCashin’s Brewery in Nelson, Rochdale Cider wasn’t getting the attention it deserved.

Brewed by New Zealand’s pioneering craft brew family in New Zealand’s oldest cidery by combining pure glacial water and the finest crushed apples, this fine product had a great story to tell.

A growing cider trend presented a huge opportunity to connect with an increasing number of cider appreciators so we set about spreading the news that Rochdale was a handcrafted small-batch product made with natural, pure ingredients. Thus, repositioning Rochdale Cider as a premium casual brand.