Partnership pays off.

Russells Curtains & Blinds

Lifting the curtain on strategy and success

Russells custom-make curtains and blinds in their factory in Nelson and have mobile sales consultants nationwide. After initially asking for a website update, they put their trust in us to lead the way to success.

We could see Russells had plenty to talk about but had fallen into the trap of talking purely price. We also identified that their prevailing marketing mix was no longer appropriate. First of all, the brand look and feel was given new life, and we employed new messaging to shift the perception of value to be about quality.

The website was redesigned to be functional, informative, convincing, engaging and useful - a place that educates customers and drives lead enquiries.

Google AdWords were used for instant visibility online, with a longer term SEO and content strategy also in place. We also manage Russells’ social media pages, using them as a place for creativity and inspiration.

Outcome

By refreshing the brand, changing the channel mix and being smarter with budget already existing, we helped Russells completely turn around their results for the better, including: increasing sale values by an average of $700k, doubling online bookings over the space of 7 months, and more than doubling the value of monthly leads.