Seequent (formally ARANZ Geo) approached us to take their new brand and create signage in their Christchurch premises. Using their exisitng brand elements we designed signage and wall graphics that really considers how the space itself has been designed and how the brand can interact with that.
Grey panels mark a clear entry point and guide visitors to sign in. A welcoming entry features a stacked shelf wall feature inspired by Seequent’s brand device. We’ve used the brand in interesting ways, such as varying matte and frosted vinyl-cut graphics on glass. But the real wow-factor of this project is the use of full wall graphics using Seequent’s dramatic and beautiful imagery. Each image has been chose as relevant to the space (eg. clouds in their Thinking Room) and they’re used in a way that encourages traffic flow efficiently around the office.
The result is an inspiring workplace that both we and Seequent are truly proud of. This is a design that will be rolled across their other offices, worldwide.