Southern Exposure Tours takes small groups on authentic tours, sharing real experiences with good people in intrepid places.
We developed a brand that reflects the different cultures and countries awaiting travellers, producing a colourful visual representation of the SET experience. The flavour is trickled down through the collateral, forming a visual motif for each region. It appeals to the inherently inquisitive target market by invoking wanderlust through the expressive visual identity and descriptive content.
This brand was designed to be flexible for easy development should SET offer experiences in other regions in future.