Brand aid.

St George's Hospital

The perfect cure for a brand challenge

Opening its doors in 1928, today St George’s Hospital is one of the largest private hospitals in New Zealand and one of the most modern in terms of equipment and technology. However, with this evolution came the complication of differentiating the many services they offer.

We created a new brand identity that paid respect to their long-standing tradition of excellence, together with providing flexibility to differentiate the different services on offer through the use of a distinct and varied colour palette. We also created a more conversational tone of voice that reflected their caring attitude.