Driving a new brand experience.


With the opening of their new showroom fast-approaching, SuperTyre were looking for ways to bring their brand to life inside the new space. Having worked with them for over four years, we had to consider the shift they've made (from being predominantly business-focused to retail-focused) and find ways to provide the retail touches that speak to their customers in ways that none of their competitors are.

Using interior concepts provided by design and fit-out specialists Spaceworks, we added further details of SuperTyre’s brand throughout the showroom. Considering everything from the way tyres are presented to the individual elements that communicate SuperTyre’s revamped offering; we designed light-up logos, product info cards, internal graphics and wayfinding signage that bring the brand to life in a state-of-the-art environment.

Services Used

  • Brand
  • Signage & outdoor