THE ENGINE ROOM
As one of Australasia's biggest car rental businesses, Thrifty Car Rental requires big ideas on a big scale. And never was that truer than when Thrifty unveiled its new brand.
Alongside revising their full suite of marketing collateral, which saw us redesigning and rewriting over 50 production pieces, we also worked with Thrifty's team to develop a comprehensive launch campaign across online, radio, outdoor and print media.
We built a team around Thrifty to deliver both, enabling their new brand to go out with a bang. Their unprompted market brand awareness improved considerably as a result and the work paved the way for ongoing advertising campaigns here and across the ditch.