Where the rubber hits the road.

Driving success through creative thinking

Over the summer period there is an influx of seasonal customers who take one way trips with a Thrifty rental car. However, relocating vehicles is an expensive initiative, and with an increase in vehicle fleet size, the cost of relocating was also set to increase.

Thrifty looked to us to help create an effective response to help reduce these ongoing and increasing operating costs. Taking the existing idea of a ‘Relo Club’ we created a sub-brand lockup and supporting campaign to drive awareness of the simple fact that people could get a free rental for 48 hours to selected destinations.