In recent years we’ve partnered with TrailLite on several projects including a brand refresh and changes to the website that resulted in a 43% increase in web traffic and customer enquiry over the same period in the previous year.
More recently, we have worked together on a refresh of their advertising assets and the introduction of inbound marketing content. TrailLite are savvy marketers with a clear idea of who their customers are and where to reach them. With a semi-firm schedule of print ads in place for 2018 we shifted the focus from the journey to the destination and developed an approach to that allows the flexibility to switch the focus of an ad from lifestyle aspirations to product showcase depending on the publication.
But the biggest success for TrailLite this year has been the adoption of Inbound Marketing. Read about the amazing results they’ve seen.