TrailLite

Going on a true Kiwi adventure.

TrailLite

We've thought of everything

Many motorhome and caravan manufacturers focus their brand around "living the adventure". To differentiate TrailLite - New Zealand’s biggest manufacturer of premium motorhomes - we built a brand story around their strong focus on research and development.

The look and feel of the brand was refreshed to connect with the core target audience and key messaging focuses on the practical and feature-based side of owning a TrailLite motorhome or caravan, encapsulated by the key phrase "we’ve thought of everything".

Outcome

The new look and feel of the brand and changes to the website collectively resulted in a 43% increase in web traffic and customer enquiry over the same period in the previous year, resulting in increased leads and sales.