Like many others established Marlborough accounting firm Winstanley Kerridge had evolved with industry change, broadening their service offering into the wider field of business advisory.
After a great initial response to the development of the WK brand, we again worked together with them to build on this story through all of their communication channels - the website and associated digital channels being a critical part of that.
Rather than just applying the brand to a template, we researched not only local competitors but also spread our net wider to see how bigger, national firms were engaging with users via their websites. We wanted to make sure the new website gained maximum value alongside the new brand.
WK’s relationships sat more with the people within the business so connecting the services and also the strong technology partners was a key objective for this project. We also used lots of authentic imagery of their own people interacting with clients in real life situations.
The modernising of the look and feel of WK’s website ensures the message they are taking to market is cohesive across all channels and puts them back ahead of the pack.