Like many others established Marlborough accounting firm Winstanley Kerridge had evolved with industry change, broadening their service offering into the wider field of business advisory. They needed a new brand identity to go along with this evolution.
Rather than just designing brand assets we sought a deeper understanding of the business by holding workshops, talking strategy, and getting involved in day-to-day operations.
Part of this rebrand was the delicate renaming process; rather than a revolution, we went for an evolution and shortened Winstanley Kerridge to the less antiquated sounding WK.
The resulting rebrand positions WK in the market as approachable, loyal business partners with real people front and centre of their operation.